Ideas I want to write about

depth creates its own magnetism.

Social media platforms optimize for engagement, not understanding, rewarding content that can be rapidly processed rather than ideas requiring contemplation. We're training ourselves to think in ways that maximize immediate comprehension rather than long-term insight.

I realized how much this process has shaped me. Not just as a writer, but as a person trying to live more clearly in the world. Each post chipped away at confusion, revealed patterns I hadn’t seen, or helped me name something I’d been circling for years.

Most people don’t care about the formatting, they care about the soul of the piece.

it creates a moment of recognition between two people who might never meet.

It’s also what I’ve come to believe distinguishes a Substack writer from a content creator. People don’t come to my newsletter because I deliver one type of information.

They come because they trust how I see things.

That’s the difference. On Substack,

your perspective is the product.

Your lens is the niche

. And

when you treat it that way, you... See more

Voice doesn’t appear fully formed—it reveals itself through use. You don’t think your way into it. You write your way there.

It’s an organism —and it operates on relationship, rhythm, and resonance.