why third spaces are sacred

n Hannah Black’s essay for Artforum, “Go Outside,” she describes the possibilities illuminated by 2020’s riots, emphasizing a return to social life and public space. A riot, she writes, is “just something that can happen when a lot of people are outside in the same place.” She continues: “By providing new uses for public space—by uprooting street

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“To inspire and nurture the human spirit – one person one cup and one neighborhood at a time.” Schultz vowed to “transform the Starbucks experience” with main goals that included improving the current state of the US business, reigniting the brand’s emotional attachment with customers, and planning for the future while expanding its presence around

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Ray Oldenberg introduced the idea of the third place in his 1989 book, "The Great Good Place". He writes that, "Third places thrive best in locales where community life is casual, where walking takes people to more destinations than cars, and where there's an interesting diversity of people in the neighborhood." He says, "In these habitats,

the

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If we don't have real third places, what do we have instead? Oldenburg calls what we have as non-places. In real places, a human being is a unique individual person. In non-places, individuality disappears and you're either a customer, a client, an address to be billed, or a car to be parked. Places have now mostly been reduced to consumerism.

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Part of the reason for the shift is that over the course of the 20th century, leisure started to become privatized. Rich Heyman, an American studies professor at the University of Texas told "The Atlantic" that, "As living conditions improved, people chose to sit with their nuclear families in front of televisions." But I guess at least the family

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source: https://www.buildirl.com

Gen Z and Millennials are seeking more IRL. High end social clubs are on the rise. Flip phones are back in. We want to spend more on experiences, less on stuff. Remote work is forcing everyone to seek in-person connection and community elsewhere.

Despite this, existing social clubs are struggling to survive and not

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Have you heard about the new Soho House Mews?

(It's strategic genius).

The Times just published a peek inside Soho Mews, Soho House's new ultra-exclusive London outpost.

And I'm impressed by the vision.

This is a masterclass in brand strategy.

What struck me immediately:

- Elevated experience (silver cutlery, 50-day aged meats)

- Invite-only for select... See more

A new trend is sweeping through China's first-tier cities — the "homebar." Imagine a cozy living room where strangers gather, break the ice, and enjoy a relaxed drinking experience. It's not as noisy as a bar, nor as posh as a quiet lounge, but something uniquely in-between.

Born in Shanghai and spreading to cities like Beijing and Hangzhou,... See more

A symbiotic relationship has been created between some brands and some cities, as in the case of Bulgari with Rome or Campari with Milan, celebrating a foundation or affinity cultivated over time. The city is a canvas, an inspiration, a mirror in which brands can reflect themselves, from which they can draw content and imagery and to which they can... See more