Ideas I want to write about

“Like the ants, we relate to strangers based on whether they share our identity,” Moffett writes. But whereas ants use odour to identify one another, “for Homo sapiens just about anything will do... Humans evolved to be living billboards for their identities.” We are deeply concerned about the story-of-self that we broadcast to others. Historically... See more

“We are what we pretend to be, so we must be careful about what we pretend to be.”

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us. But if you look at any enti... See more

One of our great fears – which haunts us when we go into the world and socialise with others – is that we may, in our hearts, be really rather boring.

But the good news is that no one is ever truly boring. They are only in danger of coming across as such when they either fail to understand their deeper selves or don’t dare (or know how) to communica... See more

We make the world not with our ballots — though they do, oh they do matter — but with the stories we tell ourselves about who we are and what we are capable of, the stories we believe to be true. Politics, after all, is just the weaponized business of belief.

James Murphy of LCD Soundsystem said, “The best way to complain is to make things.”

And perhaps we can extend that to: “The best way to complain is to make things better.”

i am like the opposite of artificial intelligence. genuine stupidity.