idea generation

Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it. – Rory Sutherland

You're bound to get idears if you go thinking bout stuff. -Grapes of Wrath

If you want to increase the quality of your work – your output – you must increase the level of your inputs. Your input is knowledge.