How To Enjoy The Process

I wish when I was at my previous startups I had focused more on building and less on winning. Sure, I may not have done exactly what I had thought I wanted, but finding ways to love the process would’ve allowed for better outcomes anyway. What we want is such an abstract idea, built on a foundation of shifting sand, that it is pointless to try to... See more

Sometimes it's a little better to travel than to arrive

Can you learn to enjoy the process as the end in itself, not the means?

In the beginning, the dissonance between the scale of your aspirations and the reality of your days will riddle you with anxiety. You will be tempted to strip the unknown of its surprises and travel to the future: What if my customers churn? What if a competitor introduces a... See more

"the gradual + slow build of something beautiful and substantial interests me more than suddenly giving into what feels convenient or pleasurable in one slice of a moment in time" https://t.co/SyooBOYZ4p

The most common disguises of procrastination

Learning, researching, organizing, and building systems are the most tempting forms of procrastination. You can tell yourself that you're "making progress" only to avoid the point where you need to make a decision on what to do next.

Even having to get feedback on every action you take is ultimately a form... See more