how to build a trillion dollar company


“You should always bear in mind that entropy is not on your side.”
— Elon Musk
The Idiot Index: a critical tool in Musk’s cost-cutting arsenal. It compares the cost of rocket components to the expenses incurred in sourcing their raw materials. For Musk, efficiency is paramount, and any significant disparity in cost signals inefficiency. As he bluntly told Walter Isaacson, “If the ratio is high, you’re an idiot.”
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