How GEN Z thinks differently

The NEW Gen Z’s way

Get Cultural Capital
Lots of small interactions
People don’t want a reasonable case for your product, they want AFFILIATION

The OLD way - Run Ad → Sale

The NEW way - Swirl, bounce, forget, remember → take their time → Randomly buy at 2am (Not really random because there has been MANY touchpoints)

The Gen Z Content Playbook ✢ for creators, founders, brands, and anyone curious… The funnel has completely flipped: the secret to having loyal and paying customers for literally anything that you decide to sell is growing your audience first. And more importantly, in a way that feels... See more

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