Much of Silicon Valley is the reshuffling of uninspired, unremarkable individuals with one Great Brand on their resume, being recycled through tens of other Aspiring Great Brands.
Do not outsource your talent evaluation to Brand identification, otherwise your company will suck.
Navigate the world on their own terms. The best high potential youth are often unconventional in some ways. And if you’re looking for someone unconventional and high potential, they’ll often have a rationale for their unconventional approach. Ideally they can describe their weird path in an internally coherent way without being egotistical or