Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
Jiro Dreams of Sushi | Starring Jiro Ono and Yoshikazu Ono | A Magnolia Pictures Film | Own it on DVD, Blu-ray™ or on Digital HD
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A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
... See moreSuzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
I asked Kelly about the tradeoffs of focusing on a single thing if you want to be great (which is what I had been getting at before). “Greatness is overrated,” he said, and I perked up. “It’s a form of extremism, and it comes with extreme vices that I have no interest in. Steve Jobs was a jerk. Bob Dylan is a jerk.”
Brie Wolfson • Flounder Mode
Mediocrity
sari • 4 cards
focus on quality. There’s no competitive advantage in volume. You are going to lose to the robots.