Greatness

exploring the foundations of quality and the currents that fight against mediocrity

Don't focus on metrics. Just focus on making the best videos possible and the metrics will be taken care of.

Lex Fridman • MrBeast: Future of YouTube, Twitter, TikTok, and Instagram | Lex Fridman Podcast #351

Rick Rubin on turning Metallica around It’s always better to think and work backwards from great than it is to work forward from good

Rick Rubin • 13 highlights

Highly competent people go around the world in a state of slight dismay at how sloppy everything is