Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
sari and


Don't focus on metrics. Just focus on making the best videos possible and the metrics will be taken care of.

A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
... See moreJiro dreams of sushi. Reminds me of “the mundanity of excellence”