Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
Great artists don’t study art history to figure out what art to create.
Great founders don’t analyze the market to figure out what product to build.
Navaltwitter.com
Rick Rubin on turning Metallica around
It’s always better to think and work backwards from great than it is to work forward from good
How Rick Rubin and Kanye West make groundbreaking creative work.
theageofideas.com
When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the... See more
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Highly competent people go around the world in a state of slight dismay at how sloppy everything is
Sasha Chapinx.comA lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
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