Greatness

Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."

Human scale institutions strive for optimum scale. Not mega scale. The point at which maximum quality can be attained. Their purpose is not to maximize profitability. It is to maximize well-being. Whose? Everyone’s. 

Intellectually, we know details and small differences matter. We can see the slight differences between two products that look similar on the surface but one is merely functional and the other is delightful. We can hear the differences between two orchestras playing the same notes, yet one rendition makes you yawn, and the other gives you... See more

Love this definition of art, from Robert Pirsig, author of Zen and the Art of Motorcycle Maintenance:

Art is anything you can do well, anything you can do with quality, anything where there are options for doing it well or poorly. And there are very few things in this world that don't have options for doing it well or poorly. So you can make an art

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From Christopher Alexander foreword to Richard Gabriel's "Patterns Of Software": In my life as an architect, I find that the single thing which inhibits young professionals, new students most severely, is their acceptance of standards that are too low. If I ask a student whether her design is as good as Chartres, she... See more

Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from... See more