haven't read yet but was recommended on a podcast - excerpts from the author of Zen and the Art of Motorcycle Maintenance on quality and related concepts. will edit this note with takeaways once i've read.
The most important lesson I’ve learned for developing new products: You don’t have to be the first person to come up with a product idea. In fact, that will rarely be the case. But you can almost always make an existing idea better. And that’s when you get the big wins.