Greatness

In 1998, Citibank and The Travelers Insurance Company merged. They hired legendary designer Paula Scher to create a new logo. In their first meeting, on a napkin, Scher drew what became the iconic Citi logo. As Scher got up to leave the room, someone from the Citi team asked,… Show more

When I see outsized success I’m aware it’s a result of trying more, sometimes trying and failing for years or in a way that lacks social recognition. When I’m moved to tears by mastery of craft — the elegance of movement, of process, it’s due to devotion of time and spirit. Things don’t just become great by accident. Most times its a long and quiet... See more

When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the ... See more