Greatness

Quality is so rare generally that people are often surprised by it.

Quality rarely happens as an accident, it usually means someone is willing to go further building something that necessarily. At least, someone has to be motivated and allowed to do it, not forced to solely focus on some measurements.

Quality, brand and culture are some of those... See more

A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh

... See more

Reaching 95%-ile isn't very impressive because it's not that hard to do. I think this is one of my most ridiculable ideas. It doesn't help that, when stated nakedly, that sounds elitist. But I think it's just the opposite: most people can become (relatively) good at most things.

One of the best ideas I learned from Kobe Bryant: “Don’t copy the what. Copy the how” Kobe would study greatness in any domain. Sports, music, business, art, whatever. This is why: “No matter what discipline you are in, there’s a... See more

When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the... See more