Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
At VidSummit today, @MrBeast told @ColinandSamir that his six-person thumbnail team makes around 20 different versions per video. They plan what the thumbnail will be BEFORE they film the video. He also sends versions to close friends to measure which one to use #VidSummit2022
When I see outsized success I’m aware it’s a result of trying more, sometimes trying and failing for years or in a way that lacks social recognition. When I’m moved to tears by mastery of craft — the elegance of movement, of process, it’s due to devotion of time and spirit. Things don’t just become great by accident. Most times its a long and quiet... See more
Nix 🕊 • highly concentrated effort
I’ve always been a freak for the zealous pursuit of the better, especially where culture is concerned. I love the story of it, and also the motive. So that, too, is what this book is—a celebration of the art that happens when instinct meets rigor.
Adam Moss • The Work of Art: How Something Comes from Nothing
Highly competent people go around the world in a state of slight dismay at how sloppy everything is
Sasha Chapinx.comThe most important lesson I’ve learned for developing new products: You don’t have to be the first person to come up with a product idea. In fact, that will rarely be the case. But you can almost always make an existing idea better. And that’s when you get the big wins.