Greatness

Reaching 95%-ile isn't very impressive because it's not that hard to do. I think this is one of my most ridiculable ideas. It doesn't help that, when stated nakedly, that sounds elitist. But I think it's just the opposite: most people can become (relatively) good at most things.

When I see outsized success I’m aware it’s a result of trying more, sometimes trying and failing for years or in a way that lacks social recognition. When I’m moved to tears by mastery of craft — the elegance of movement, of process, it’s due to devotion of time and spirit. Things don’t just become great by accident. Most times its a long and quiet... See more

Quality is so rare generally that people are often surprised by it.

Quality rarely happens as an accident, it usually means someone is willing to go further building something that necessarily. At least, someone has to be motivated and allowed to do it, not forced to solely focus on some measurements.

Quality, brand and culture are some of those... See more