Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between
Dan Gardner • 4 highlights
amazon.comThere is a tension; the longer you remain committed to a single cause of greatness, the more incapable you become of being good enough at everything else.
Evan Armstrong • The Cost of Greatness
Good to Great: Why Some Companies Make the Leap...And Others Don't
Jim Collins • 7 highlights
amazon.com
How Rick Rubin and Kanye West make groundbreaking creative work.
theageofideas.com
Rick Rubin on turning Metallica around
It’s always better to think and work backwards from great than it is to work forward from good
At VidSummit today, @MrBeast told @ColinandSamir that his six-person thumbnail team makes around 20 different versions per video. They plan what the thumbnail will be BEFORE they film the video. He also sends versions to close friends to measure which one to use #VidSummit2022