Greatness

"It is rarely a mysterious technique that drives us to the top, but rather a profound mastery of what may well be a basic skill set." —Josh Waitzkin Mastery of basics, not secret techniques, makes legends. Look at Roger Gracie's BJJ dominance—leverage and positioning. Jiro... See more

A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh

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The most important lesson I’ve learned for developing new products: You don’t have to be the first person to come up with a product idea. In fact, that will rarely be the case. But you can almost always make an existing idea better. And that’s when you get the big wins.