Greatness

Morale compounds via work: high morale helps you do good work, which increases your morale and helps you do even better work. But this cycle also operates in the other direction: if you're not doing good work, that can demoralize you and make it even harder to. Since it matters so much for this cycle to be running in the right direction, it can be... See more

in a world drowning in mediocrity, giving a shit is the most durable competitive advantage

Quality is so rare generally that people are often surprised by it.

Quality rarely happens as an accident, it usually means someone is willing to go further building something that necessarily. At least, someone has to be motivated and allowed to do it, not forced to solely focus on some measurements.

Quality, brand and culture are some of those... See more

Compulsion. I think about that word a lot. I believe that all of us, carelessly walking about planet earth, are intrinsically compelled to do something . It’s in our nature, in the shape of our soul. To excel, to truly be the best, I think it’s crucial to spend time thinking about what that is. Because if you do something other than that, you’re... See more