haven't read yet but was recommended on a podcast - excerpts from the author of Zen and the Art of Motorcycle Maintenance on quality and related concepts. will edit this note with takeaways once i've read.
Reaching 95%-ile isn't very impressive because it's not that hard to do. I think this is one of my most ridiculable ideas. It doesn't help that, when stated nakedly, that sounds elitist. But I think it's just the opposite: most people can become (relatively) good at most things.