Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
At VidSummit today, @MrBeast told @ColinandSamir that his six-person thumbnail team makes around 20 different versions per video. They plan what the thumbnail will be BEFORE they film the video. He also sends versions to close friends to measure which one to use #VidSummit2022
Don't focus on metrics. Just focus on making the best videos possible and the metrics will be taken care of.
Lex Fridman • MrBeast: Future of YouTube, Twitter, TikTok, and Instagram | Lex Fridman Podcast #351
greatness isn't random
Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from... See more
Brie Wolfson • Notes on “Taste”
Rick Rubin on turning Metallica around
It’s always better to think and work backwards from great than it is to work forward from good
