Greatness

Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from... See more

A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh

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One of the best ideas I learned from Kobe Bryant: “Don’t copy the what. Copy the how” Kobe would study greatness in any domain. Sports, music, business, art, whatever. This is why: “No matter what discipline you are in, there’s a... See more