Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between
Dan Gardner • 4 highlights
amazon.com
Good to Great: Why Some Companies Make the Leap...And Others Don't
Jim Collins • 7 highlights
amazon.com
A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
... See moreSuzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Instead of asking “Do I have a talent for this?”, one should ask "Do I want to have a talent for this?".
Intellectually, we know details and small differences matter. We can see the slight differences between two products that look similar on the surface but one is merely functional and the other is delightful. We can hear the differences between two orchestras playing the same notes, yet one rendition makes you yawn, and the other gives you... See more