Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
I’ve always been a freak for the zealous pursuit of the better, especially where culture is concerned. I love the story of it, and also the motive. So that, too, is what this book is—a celebration of the art that happens when instinct meets rigor.
Adam Moss • The Work of Art: How Something Comes from Nothing
really great read from.a former Instagram designer on the dysfunction of today’s largest tech companies.
in a world drowning in mediocrity, giving a shit is the most durable competitive advantage
A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
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