How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between
Human scale institutions strive for optimum scale. Not mega scale. The point at which maximum quality can be attained. Their purpose is not to maximize profitability. It is to maximize well-being. Whose? Everyone’s.
Intellectually, we know details and small differences matter. We can see the slight differences between two products that look similar on the surface but one is merely functional and the other is delightful. We can hear the differences between two orchestras playing the same notes, yet one rendition makes you yawn, and the other gives you... See more