Greatness

At VidSummit today, @MrBeast told @ColinandSamir that his six-person thumbnail team makes around 20 different versions per video. They plan what the thumbnail will be BEFORE they film the video. He also sends versions to close friends to measure which one to use #VidSummit2022

Kurt, Dave and Chris:

First let me apologize for taking a couple of days to put this outline together. When I spoke to Kurt I was in the middle of making a Fugazi album1, but I thought I would have a day or so between records to sort everything out. My schedule changed unexpectedly, and this is the first moment I've had to go through it all. Apology

... See more

When I see outsized success I’m aware it’s a result of trying more, sometimes trying and failing for years or in a way that lacks social recognition. When I’m moved to tears by mastery of craft — the elegance of movement, of process, it’s due to devotion of time and spirit. Things don’t just become great by accident. Most times its a long and quiet... See more

Morale compounds via work: high morale helps you do good work, which increases your morale and helps you do even better work. But this cycle also operates in the other direction: if you're not doing good work, that can demoralize you and make it even harder to. Since it matters so much for this cycle to be running in the right direction, it can be... See more