Greatness
sari and
Greatness
sari and
A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
... See moreLove this definition of art, from Robert Pirsig, author of Zen and the Art of Motorcycle Maintenance:
... See moreArt is anything you can do well, anything you can do with quality, anything where there are options for doing it well or poorly. And there are very few things in this world that don't have options for doing it well or poorly. So you can make an art
“anything where there are options for doing it well or poorly”
I’ve always been a freak for the zealous pursuit of the better, especially where culture is concerned. I love the story of it, and also the motive. So that, too, is what this book is—a celebration of the art that happens when instinct meets rigor.
greatness isn't random
obsessing over quality often demands that you slow down, as the focus required to get better is simply not compatible with busyness.
Jedric Viera and • 38 cards