Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."
An underrated way to succeed at anything is simply to be ten times better.
Everyone wants to have a unique idea or be a monopoly but you can just be ten times better instead. In a lot of areas, no one is really trying. The world is coated with a film of inertia.