Human scale institutions strive for optimum scale. Not mega scale. The point at which maximum quality can be attained. Their purpose is not to maximize profitability. It is to maximize well-being. Whose? Everyone’s.
All these books, there is the decision you can make to compromise on the quality of your product or take a shortcut or do something you would never dare do it. I just read the biography of the guy that started In-N-Out. Compared to his contemporaries, the McDonald's and Carl's Junior and all this explosion of fast food that was happening at that... See more
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between
One way to aim high is to try to make something that people will care about in a hundred years. Not because their opinions matter more than your contemporaries', but because something that still seems good in a hundred years is more likely to be genuinely good.