One way to aim high is to try to make something that people will care about in a hundred years. Not because their opinions matter more than your contemporaries', but because something that still seems good in a hundred years is more likely to be genuinely good.
There is a tension; the longer you remain committed to a single cause of greatness, the more incapable you become of being good enough at everything else.
a thought-provoking read on energetic aliens - the rare few that can sustain their focus on cognitive tasks for more than the avg 4-6hrs a day without burning out.
Quality is so rare generally that people are often surprised by it.
Quality rarely happens as an accident, it usually means someone is willing to go further building something that necessarily. At least, someone has to be motivated and allowed to do it, not forced to solely focus on some measurements.
Quality, brand and culture are some of those... See more