An underrated way to succeed at anything is simply to be ten times better.
Everyone wants to have a unique idea or be a monopoly but you can just be ten times better instead. In a lot of areas, no one is really trying. The world is coated with a film of inertia.
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between