Greatness

An underrated way to succeed at anything is simply to be ten times better. Everyone wants to have a unique idea or be a monopoly but you can just be ten times better instead. In a lot of areas, no one is really trying. The world is coated with a film of inertia.

Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."

The best reason to not cut corners: If you didn't get the response you were hoping for, how can you know if it was because your idea was bad vs. you cut corners?