Greatness
exploring the foundations of quality and the currents that fight against mediocrity
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Greatness
Low expectations are a self-fulfilling prophecy. If we aim high, we’ll get better results.
Ted Chiang • Exhalation: Stories
Intellectually, we know details and small differences matter. We can see the slight differences between two products that look similar on the surface but one is merely functional and the other is delightful. We can hear the differences between two orchestras playing the same notes, yet one rendition makes you yawn, and the other gives you goosebump... See more
Small Differences and Consistent Compounding
Creators, Creativity, and Technology with Bob Iger
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Jiro Dreams of Sushi | Starring Jiro Ono and Yoshikazu Ono | A Magnolia Pictures Film | Own it on DVD, Blu-ray™ or on Digital HD
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If Apple was a democracy (aka customers don’t know what they want. or greatness requires a certain degree of dictatorship)
Reaching 95%-ile isn't very impressive because it's not that hard to do. I think this is one of my most ridiculable ideas. It doesn't help that, when stated nakedly, that sounds elitist. But I think it's just the opposite: most people can become (relatively) good at most things.
Atul Gawande • 95%-Ile Isn't That Good
A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh i
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