Greatness
sari and
Greatness
sari and
Jim Collins • 7 highlights
amazon.comobsessing over quality often demands that you slow down, as the focus required to get better is simply not compatible with busyness.
"Every product in the world, the quality at the end of the day is simply a reflection of how much the people who created it gave a shit about the product."
-Tobi, founder of Shopify
A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh i
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