Greatness

All these books, there is the decision you can make to compromise on the quality of your product or take a shortcut or do something you would never dare do it. I just read the biography of the guy that started In-N-Out. Compared to his contemporaries, the McDonald's and Carl's Junior and all this explosion of fast food that was happening at that... See more

A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh

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Human scale institutions strive for optimum scale. Not mega scale. The point at which maximum quality can be attained. Their purpose is not to maximize profitability. It is to maximize well-being. Whose? Everyone’s.