Greatness
exploring the foundations of quality and the currents that fight against mediocrity
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Greatness
Great artists don’t study art history to figure out what art to create.
Great founders don’t analyze the market to figure out what product to build.
Navaltwitter.comA lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
... See moreSuzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Last Year You Said Next Year – Linear
linear.app
There is a tension; the longer you remain committed to a single cause of greatness, the more incapable you become of being good enough at everything else.
Evan Armstrong • The Cost of Greatness
When I see outsized success I’m aware it’s a result of trying more, sometimes trying and failing for years or in a way that lacks social recognition. When I’m moved to tears by mastery of craft — the elegance of movement, of process, it’s due to devotion of time and spirit. Things don’t just become great by accident. Most times its a long and quiet... See more
Nix 🕊 • highly concentrated effort
Mediocrity
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