Greatness

One way to aim high is to try to make something that people will care about in a hundred years. Not because their opinions matter more than your contemporaries', but because something that still seems good in a hundred years is more likely to be genuinely good.

Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from ... See more

Morale compounds via work: high morale helps you do good work, which increases your morale and helps you do even better work. But this cycle also operates in the other direction: if you're not doing good work, that can demoralize you and make it even harder to. Since it matters so much for this cycle to be running in the right direction, it can be ... See more

All these books, there is the decision you can make to compromise on the quality of your product or take a shortcut or do something you would never dare do it. I just read the biography of the guy that started In-N-Out. Compared to his contemporaries, the McDonald's and Carl's Junior and all this explosion of fast food that was happening at that ti... See more