Greatness

Intellectually, we know details and small differences matter. We can see the slight differences between two products that look similar on the surface but one is merely functional and the other is delightful. We can hear the differences between two orchestras playing the same notes, yet one rendition makes you yawn, and the other gives you... See more

Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from... See more