Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from... See more
Brie Wolfson • Notes on “Taste”
A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
... See moreSuzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Don't focus on metrics. Just focus on making the best videos possible and the metrics will be taken care of.
Lex Fridman • MrBeast: Future of YouTube, Twitter, TikTok, and Instagram | Lex Fridman Podcast #351
I see no reason to spend your life writing poems unless your goal is to write great poems.
Poetry and Ambition
Kurt, Dave and Chris:... See more
First let me apologize for taking a couple of days to put this outline together. When I spoke to Kurt I was in the middle of making a Fugazi album1, but I thought I would have a day or so between records to sort everything out. My schedule changed unexpectedly, and this is the first moment I've had to go through it all. Apology
Shaun Usher • I would like to be paid like a plumber
a great f*cking letter from Steve Albini to Nirvana.
Fermat's Library | The Mundanity of Excellence: An Ethnographic Report on Stratification and Olympic Swimmers annotated/explained version.
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