great company mission statements
good mission statements + inspo on generating your own
great company mission statements
GitLab: "To change all creative work from read-only to read-write so that everyone can contribute."
On: "To ignite the human spirit through movement"
Stripe: “Increase the GDP of the internet.”
Figma’s founding vision = to “eliminate the gap between imagination and reality.”
Amazon: “to be Earth's most customer-centric company"
Coupang: Our mission is to create a world in which our customers ask, 'How did I ever live without Coupang?
Our goal here is pretty simple: we want to make our site something worth coming back to over and over again. We want to be worth your time, every day.
From The Verge - Nilay Patel
