good ideas

“Most platforms and brands right now are still playing by the old rules, and if you’re big enough it will keep working for you. You can keep optimizing for engagement, for virality, and for scale. You can still treat attention as an infinite resource for extraction without consequence.

But if you’re not a monolith, you should know the people you’re trying to reach are already building the walls. The way you act and position yourself now will decide whether you’ll be inside or outside when the gates close.“