Good design
Yanis Markin and
Good design
We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.
Scott Belsky • Crafting The First Mile Of Product
Designer Fund
designerfund.com
Official Designed by Apple in California Trailer
youtube.comDesigner as Writer — Page 1
stasaki.com
love this distinction between levels of design. truly higher level designs are designing solutions instead of features, outcomes instead of products. there's no function more important than this.
"nothing was left to chance; everything must be deeply considered"
Ambiguity in visual design ultimately leads to a greater variety of functions than designs that are functionally fixed.
Andrea Zittel • Andrea Zittel, "These Things I Know for Sure"
make easy things easy, hard things possible