Good design

Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.

Good design is opinionated. Good design is choosing the right compromise for... See more

"Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing." –– Paola Antonelli

"nothing was left to chance; everything must be deeply considered"