Good design
Yanis Markin and
Good design
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible
Don Norman • The Design Of Everyday Things
If Apple was a democracy (aka customers don’t know what they want. or greatness requires a certain degree of dictatorship)
We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.
Scott Belsky • Crafting The First Mile Of Product
