love this distinction between levels of design. truly higher level designs are designing solutions instead of features, outcomes instead of products. there's no function more important than this.
If Apple was a democracy (aka customers don’t know what they want. or greatness requires a certain degree of dictatorship)
Despite hundreds of features, the navigation bar at the bottom of the WeChat screen is four icons: Chat, Contacts, Discover, Me. Zhang: “I told the team to establish a rule that WeChat shall always have a four-icon bar, and never add anything to it.”
But what makes an interface successful? Beyond speed of performance, cohesive information sequences and anticipation of the human context and need, designing an experience that hopes to create feeling can only be done with feeling. The difference between good and bad becomes a matter of who can bring to bear greater focus and knowhow within the... See more