Good design

While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more

He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.

We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.

Behaviors/dynamics can be discussed and analyzed as discrete "objects" under your control. Design discussions should often be taking place at the level of the dynamic rather than the level of the functionality. Identify what behavior you want to change first, then piece together the necessary functionality that you believe will enable that... See more

"Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing." –– Paola Antonelli