Good design

He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.

As a practical matter, I think it's easier to see ugliness than to imagine beauty. Most of the people who've made beautiful things seem to have done it by fixing something that they thought ugly. Great work usually seems to happen because someone sees something and thinks,

I could do better than that.

While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.