Design Principles – Design for scanning, not reading! Take advantage of conventions. Create effective visual hierarchies Break pages up into clearly defined areas. Make it obvious what’s clickable. Eliminate distractions. Format content to support scanning . Keep paragraphs short. Use bulleted lists. Highlight key terms.
Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.
Good design is opinionated. Good design is choosing the right compromise for... See more