Good design
Yanis Markin and
Good design
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible
Don Norman • The Design Of Everyday Things
Form Capital | An Early-Stage Fund & Design Partnership
formcapital.com
“Two of the most important characteristics of good design are discoverability and understanding.”
― Donald A. Norman, The Design of Everyday Things
We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.
Scott Belsky • Crafting The First Mile Of Product
The opposite of more is not less. If we do it right, the opposite of more is better.
Public Release
publicrelease.tumblr.com