The Vignelli Canon outlines fundamental design principles, emphasizing semantics, syntactics, and pragmatics, along with the importance of discipline, appropriateness, and visual power for effective and timeless design practices.
Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.
Good design is opinionated. Good design is choosing the right compromise for... See more