Design is hard.
But I’ve come to realize that laying out texts properly is 80% of what makes something look clean, and is the easiest thing you can do to make your design much nicer and more usable.
Here are 10 practical tips for improving your text layout.
Despite hundreds of features, the navigation bar at the bottom of the WeChat screen is four icons: Chat, Contacts, Discover, Me. Zhang: “I told the team to establish a rule that WeChat shall always have a four-icon bar, and never add anything to it.”
Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.
Good design is opinionated. Good design is choosing the right compromise for... See more
love this distinction between levels of design. truly higher level designs are designing solutions instead of features, outcomes instead of products. there's no function more important than this.
Behaviors/dynamics can be discussed and analyzed as discrete "objects" under your control. Design discussions should often be taking place at the level of the dynamic rather than the level of the functionality. Identify what behavior you want to change first, then piece together the necessary functionality that you believe will enable that... See more
fascinating insights on designing products from the previous head of design at Quora. think of the dynamic, not the functionality, then piece together the necessary functionality.