While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more
Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.
Good design is opinionated. Good design is choosing the right compromise for... See more
Behaviors/dynamics can be discussed and analyzed as discrete "objects" under your control. Design discussions should often be taking place at the level of the dynamic rather than the level of the functionality. Identify what behavior you want to change first, then piece together the necessary functionality that you believe will enable that... See more
fascinating insights on designing products from the previous head of design at Quora. think of the dynamic, not the functionality, then piece together the necessary functionality.