Good design

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible

While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more

"Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing." –– Paola Antonelli

He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.