Good design

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the

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While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more

Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.

Good design is opinionated. Good design is choosing the right compromise for... See more

But what makes an interface successful? Beyond speed of performance, cohesive information sequences and anticipation of the human context and need, designing an experience that hopes to create feeling can only be done with feeling. The difference between good and bad becomes a matter of who can bring to bear greater focus and knowhow within the... See more