While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more
Design is hard.
But I’ve come to realize that laying out texts properly is 80% of what makes something look clean, and is the easiest thing you can do to make your design much nicer and more usable.
Here are 10 practical tips for improving your text layout.
But what makes an interface successful? Beyond speed of performance, cohesive information sequences and anticipation of the human context and need, designing an experience that hopes to create feeling can only be done with feeling. The difference between good and bad becomes a matter of who can bring to bear greater focus and knowhow within the... See more