Good design

Nothing important should ever be more than two clicks away

While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more

"Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing." –– Paola Antonelli

Ambiguity in visual design ultimately leads to a greater variety of functions than designs that are functionally fixed.

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible

Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.

Good design is opinionated. Good design is choosing the right compromise for... See more