While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more
Behaviors/dynamics can be discussed and analyzed as discrete "objects" under your control. Design discussions should often be taking place at the level of the dynamic rather than the level of the functionality. Identify what behavior you want to change first, then piece together the necessary functionality that you believe will enable that... See more
fascinating insights on designing products from the previous head of design at Quora. think of the dynamic, not the functionality, then piece together the necessary functionality.
The more senior the designer, the more abstract the problem they should be solving.
To break it down more tangibly, let’s look at some examples of levels and appropriate responsibilities:
Designer Lvl 1: Design a form that lets people edit their profile. Pretty scoped—assumes there is a profile, and that the solution takes the shape of a form.
love this distinction between levels of design. truly higher level designs are designing solutions instead of features, outcomes instead of products. there's no function more important than this.