Good design
Yanis Markin and
Good design
We were driven by creativity and we were unprofessional.– Skoging
The opposite of more is not less. If we do it right, the opposite of more is better.
Designer Fund
designerfund.com
Ambiguity in visual design ultimately leads to a greater variety of functions than designs that are functionally fixed.
Andrea Zittel • Andrea Zittel, "These Things I Know for Sure"
Good design is invisible
As a practical matter, I think it's easier to see ugliness than to imagine beauty. Most of the people who've made beautiful things seem to have done it by fixing something that they thought ugly. Great work usually seems to happen because someone sees something and thinks,
I could do better than that.
I could do better than that.
Paul Graham • Taste for Makers
While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more