Good design

The more senior the designer, the more abstract the problem they should be solving.

To break it down more tangibly, let’s look at some examples of levels and appropriate responsibilities:

Designer Lvl 1: Design a form that lets people edit their profile. Pretty scoped—assumes there is a profile, and that the solution takes the shape of a form.

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Ambiguity in visual design ultimately leads to a greater variety of functions than designs that are functionally fixed.

He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.