When Steve Jobs set goals, he kept them shockingly simple and didn't include any metrics or benchmarks.
Are specific, measurable goals a waste of time?
“... Beware of looking for goals: look for a way of life. Decide how you want to live and then see what you can do to make a living WITHIN that way of life.”
Linear doesn’t have metrics goals - the founder thinks setting specific metric goals can lead them astray. Product goals should be about how we solve our customers’ problems better.
How Timeboxing Works and Why It Will Make You More Productive