Getting it out there (creation)
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Jason added 2mo ago
- A story I wrote on hating camping went viral over the weekend. A friend messaged me on Saturday night to say that it was an Apple News Editor's Pick, and then Suzie Loiselle emailed with the stats shown below. I was just interviewed by a Vancouver radio station about the piece. Was this the best story I've ever written? No. But it touched a nerve w... See more
from Lola Augustine Brown on LinkedIn: A story I wrote on hating camping went viral over the weekend. A friend… by Lola Augustine Brown
Jason added 2mo ago
- As John Lasseter likes to say, ‘our films don’t get finished, they just get released.’” – Pete Docter, Pixar (source)
from TWN Issue 15: Embracing a "Fractal Bud" in Knowledge
Jason added 4mo ago
- In design, AI inspires me no more than elevator music or a business presentation. However, it often shows me what I do not want. When I ask Chat-GPT how I could better phrase something, I almost always get the most uninteresting, boring, often meaningless answer. As an author that writes to say something meaningful, get upset about this, and in res... See more
from AI and the Beauty of Human Flaws by Oliver Reichenstein
Jason added 1mo ago
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