Gen Z Cool / Weird

Millennials, in turn, are defending the acronym as a necessary tool for tone and nuance. TikToker Anna Gaddis sparked the debate by clarifying that “LOL” signals lightness, not laughter, prompting over 5.8 million views and comments like “If I don’t use ‘lol,’ I sound rude” and “It’s to soften delivery.”

• Lest you think 2016 nostalgia has fully peaked: The Chainsmokers surprised Ohio State students by crashing a Sigma Alpha Epsilon fraternity party before the big Ohio State vs. Texas football game, turning the event into a massive, impromptu concert. The EDM duo performed hits like “Closer” and “Roses,” prompting the below reactions from Gen Zers:
  
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Salish and her dad have taken the MrBeast playbook (eye-catching thumbnails, over-the-top challenges, click-driven storytelling) and tailored it to a Gen Alpha girl audience. Instead of million-dollar stunts and bro humor, their videos center on wholesome dares, tween friendship drama, and “shipping” sagas (“ARE THEY DATING?”).

Earlier this month, TikTok users began to notice a scarcity of fresh memes circulating on the platform. Normally, there are dozens of memes in circulation simultaneously, but lately things have slowed down. By mid-March, there hadn’t been any major breakout memes or viral personalities. TikTokers began to declare that we’d officially entered a "Mem... See more

Cheesecake / Apple Pie

TikTokers are using a trending audio to show just how much they love dessert—by dramatically widening their mouths every time each dessert word is mentioned. The bigger the craving, the bigger the jaw drop.

Lebron James Songs

Lebron lovers are rejoicing in yet another unhinged way - custom covers/remixes of popular songs to instead be all about Lebron and his gameplay, talent, skills, and literally anything. These fans are bordering on rabid with the way they pump these memes out tbh.

BEHIND THE RISE OF THE ‘IT’ SWEATSHIRT , businessoffashion

I chatted with Diana Pearl about the phenomenon of the status sweatshirt, a trend fueled by the limited-run launches of influencer brands like Dairy Boy, Daily Drills, and Parke. From last September to this month, the amount of fashion content on TikTok featuring sweatshirts increased by 89... See more