Futurism

At the Institute for the Future we believe that the value of futures thinking is not in predicting the future (something no one can do), but in imagining possibilities of what the future could be. And if there was ever a time we needed such imagination, it is today.

As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down