Futurism

“Every little girl needed a doll through which to project herself into her dream of her future,” Ruth Handler, the inventor of Barbie, told The New York Times in 1977.

As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down