Futurism

Neither of these individuals are saying that we should not be working with organizations, businesses, governments, for-profits, non-profits, or any other entities where people work and live — and neither am I. What we are saying is that our thinking and acting toward the future must challenge the systems that would seek to short-circuit the very

Cayce Pollard as the positive archetype for how to navigate volatility. So by intensely tuning oneself in to subjective responses to things, you can cut through huge amounts of noise and volatility. Even though I couldn’t admit that that’s what I was doing in a lot of trend forecasting settings, that is really what my experience of it was. People

At the Institute for the Future we believe that the value of futures thinking is not in predicting the future (something no one can do), but in imagining possibilities of what the future could be. And if there was ever a time we needed such imagination, it is today.