Futurism

“Every little girl needed a doll through which to project herself into her dream of her future,” Ruth Handler, the inventor of Barbie, told The New York Times in 1977.

I’m not scared of AI or hopeful. I don’t think those words really matter: it’s like asking whether it made sense to be scared or hopeful about the printing press, or the first written alphabet. Humans continually invent things that are immediately beyond their control, and we are doing so again. The world those inventions bring about is something

At the Institute for the Future we believe that the value of futures thinking is not in predicting the future (something no one can do), but in imagining possibilities of what the future could be. And if there was ever a time we needed such imagination, it is today.

tomorrowing — an active mindset of anticipating challenges and opportunities rather than passively waiting for the future.