Future of Trust

Consent as infrastructure. Not buried in Terms of Service that no one reads, but built into the product itself. Opt-out by default. Clear value exchanges. The ability to leave and take your data with you. Apple did this with App Tracking Transparency when they made consent visible and revocable. Users opted out en masse because for the first time,

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Max Weber introduced a three-fold typology of legitimacy, the sentiments that get people to acquiesce to authority, especially regarding rules or commands they may dislike or disagree with.[viii] For most of human history, the most common kinds of authority have been traditional or charismatic. Traditional authority appeals to the “eternal... See more