Future of Trust

We need designers. We need developers. We need engineers. We are building a trust platform for web3.

What can we trust? Why is the 'information ecology' so damaged, and what would it take to make it healthy? This is a fundamental question, because without good sensemaking, we cannot even begin to act in the world. It is also a central concern in what many are calling the "meaning crisis", because what is meaningful is connected to what is real.

Finite games over infinite extraction. People are exhausted by platforms that treat them as renewable resources. There’s a reason why people are willing to pay for newsletters, for Substacks and Discord communities, for anything that feels like a bounded exchange rather than an infinite scroll designed to keep them producing value. Substack

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Consent as infrastructure. Not buried in Terms of Service that no one reads, but built into the product itself. Opt-out by default. Clear value exchanges. The ability to leave and take your data with you. Apple did this with App Tracking Transparency when they made consent visible and revocable. Users opted out en masse because for the first time,

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Reciprocal transparency. If you can see me, I should be able to see you. Not your marketing copy, but your actual ownership structure, how you make money, what you do with my data, who benefits from my participation. The asymmetry has to collapse. This is what Signal figured out early. If you’re going to ask people to trust you with their

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