The Medium of Text

it’s utterly impossible for an algorithmic video-sharing website like TikTok to be a “town square” in the same sense that Twitter was supposed to be. There are all sorts of McLuhan-esque reasons for this: text as a medium is much faster to read, the reply and quote tweet function is what makes Twitter dialogic, its focus on text makes verbal wit... See more

Reading is alluring. It has a nameless quality beyond satisfying desires for information and pleasure. Despite more colorful and interactive media, reading text somehow remains more refined, more seductive.