All about social networks

For example, in one experiment, Stroud found that when comment sections on news sites replaced the “like” button with a “respect” button, users engaged with the content and each other in a less partisan way. In a few cases, the “respect” button led people to be more willing to click on comments expressing politics that differed from their own.

On day one, they define a political institution as “a socially created constraint on human action.” That definition has always stuck with me. This means that we can make them and remake them. But it also means that whatever institution we create, people are going to use those institutions strategically to try to achieve whatever ends they're trying... See more

The mistake of the 1.0 platforms was to optimize for engagement—likes, clicks, and shares. This was a successful short-term growth strategy, but at the long-term cost of sustainability. For engagement includes not only joy but rage, not only mirth but sadness. Incentivizing these things creates hellishness, driving people to disengage, to become di... See more

A crucial element to lowering the stakes of any particular moderation decision is the knowledge that the user has the genuine option to go to another community or start his own. The same applies to moderators: The ultimate check on a moderator’s power is that if most users start to believe he is using it poorly, users can either protest until a new... See more

With a few exceptions, by far the most important component of successful speech communities is that its moderators have faces . A core feature of bulletin boards, comment threads on blogs, and publications is that the boundaries of acceptable speech are enforced not by tech executives, the farcical Facebook Supreme Court,[xii] or distant buildings ... See more

Moreover, the metaphor breaks down entirely in a post-scarcity, algorithmically mediated world, where there is no obvious relationship between the opinions a person puts forth and where that opinion shows up, often in a mechanically distorted way. The marketplace of ideas assumes a relatively even distribution of megaphones, or a random distributio... See more

And yet, precisely as the platforms became more universal, they became more destructive of community. Communal in clusion relies on ex clusion: some notion of who is and is not a member of the group, and some ways of enforcing that boundary.

It is because a universal public square cannot be a community that the parameters of the online speech debate are stuck. The conflict between the “marketplace of ideas” framework and the “communal norms” framework seems irresolvable because it is irresolvable.

But the problems of the speech platforms are not ones of bad actors at the fringes. Rather, they are baked into the incentive structures of the platforms themselves, through the kinds of speech they reward and penalize. The platforms are rotten to the core, inducing us all to become noxious versions of ourselves.