future mapping
when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.
from Drawing Wisdom From the ‘Weird’ by Rebecca Johnson
Keely Adler added 4mo ago
- The first one, shifting from groupthink to Responsible Disobedience , is all about unlocking better outcomes. Breaking away from conformity and disobeying the expected, but doing so with a principled compass. Challenging not for the sake of rebellion, but for the pursuit of a sustainable, equitable, and human-centric future.
from From Groupthink to Responsible Disobedience
Keely Adler added 4mo ago
- When a brand has a prediction at the center of its strategy, it sends a signal to the market that the company not only intends to own that future, but that any other brand playing outside of that future will be sidelined .
from There Is No Brand Strategy Without a Prediction by Jasmine Bina
Keely Adler added 4mo ago
“The Emergent Future” instead challenges us to “ think transformationally, act transitionally ” to manifest futures-empowered landscapes of care, empathy, reconciliation, and love in our organizations, governments, and social entities, allowing us to align with much healthier expressions of our biological, psychological, and sacred experiences
from The Future Thinker’s Dilemma by TFSX
Keely Adler added 4mo ago
- Whilst incumbents might gravitate to jumping on the latest trend bandwagon or worse – playing into a lazy audience insight – Challengers lean into the fact that they have set themselves ambitions that might feel bigger than their brand. They continually find ways to recontextualise and evolve their message to keep them fresh.
from Fear Indifference Not Rejection by eatbigfish.
Keely Adler added 4mo ago
- Naturally, these three ideas — uncertainty ability, the experimental organization, and strategy as creation — are just a sampling of the approaches we see emerging as complements to strategy in more stable markets. Uncertainty science doesn’t invalidate the prior strategic frameworks, but it does draw a boundary line, arguing that if you want to cr... See more
from Strategy in an Age of Uncertainty by Nathan Furr
Keely Adler added 4mo ago
- Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance
from From Brand Strategy to Brand Anarchy
Keely Adler added 4mo ago
- That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See morefrom Jasmine Bina on Prediction & Brand by Peter Spear
Keely Adler added 4mo ago
The purpose is to scout the path and shift the discourse.
from Towards the Orthogonal Technology Lab, V0.1 by Matt Webb
Keely Adler added 4mo ago