Don’t get fooled by the insane outliers. It’s a long, slow road. But if you can stomach the wait, the embarrassment, and the frustration, you just might make it.
Think writing is hard? Bill Hader agrees! In this video he discusses writing with a partner, figuring out bad ideas, and sifting through feedback.
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this hits hard: People will be right about what’s wrong, but wrong about how to fix it
Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.