When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.
In business, maximization is often the minimization of joy.
I can’t imagine anything less interesting in business than maximizing shareholder value or trying to eek a few more bucks out of something or someone.
To take it further, maximization as a concept just isn’t interesting to me. I... See more