might take 6 more months, might take 2 years. it doesn’t matter. we’re locked in until this becomes real. there’s no quitting, no shortcuts, no backing out. every single day we get closer. we’re gonna make this happen no matter what, because that’s the only option. lock in
I look at product as an act of, how does this get communicated through the distribution channel we need to use. Said another way: if this product doesn't make a pretty compelling social ad -> we ain't doing it.
Building a great product is a bit like marriage: if you commit your life to making it excellent over long periods of time, and earnestly care about understanding the other person (users), you’ll be surprised at what you can build.