founder's mentality

I look at product as an act of, how does this get communicated through the distribution channel we need to use. Said another way: if this product doesn't make a pretty compelling social ad -> we ain't doing it.

Billy Oppenheimer on small steps to get to big leaps:

One of Hugh Howey’s other hobbies is sailing. Once he had the luxury of writing full-time, he sailed around the world. “You can’t get to where you want to be in one day,” he says, “just like you don’t sail around the world in a day. You just look at the horizon and say, ‘I can sail that far.’

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Our tagline is Founders are artists, not assets. If I had to summarize my core belief, it’s that the best founders, especially in the early days, look more like artists creating a fundamentally new, creative project. They don’t resemble business executives chasing an arbitrage opportunity.

Put a bag of cookies in the break room and it might sit for days.

Open the bag and leave it out, and within an hour, all the cookies will be gone.

We are happy to take a tiny slice off the thing that’s being shared, but we hesitate to open the bag.

The same is true with all of the initiatives in our culture. Design, movements and ideas are all... See more

James Dyson on solving problems:

“You are just as likely to solve a problem by being unconventional and determined as by being brilliant.”

Action produces information. Just keep doing stuff.