founder's mentality

I look at product as an act of, how does this get communicated through the distribution channel we need to use. Said another way: if this product doesn't make a pretty compelling social ad -> we ain't doing it.

If you want to create something but feel it has already been done 1000 times, remember: There is always room for quality.

Being a founder requires constant calibration between arrogance and humility, optimism and pessimism. You need the arrogance to believe that you have something important to say, but the humility to know most people won’t care. You need the optimism to convince yourself and others (employees, investors, customers) to believe in you. But you need... See more

Put a bag of cookies in the break room and it might sit for days.

Open the bag and leave it out, and within an hour, all the cookies will be gone.

We are happy to take a tiny slice off the thing that’s being shared, but we hesitate to open the bag.

The same is true with all of the initiatives in our culture. Design, movements and ideas are all... See more