the ideas already exist
the person who surfaces them at the right moment in the right context with a freshly curated set of words and shapes earns the glory of invention
Wendell Berry wrote: there are two muses — the Muse of Inspiration, who gives us inarticulate visions and desires, and the Muse of Realization, who returns again and again to say "It is yet more difficult than you thought."
Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."
There is a filmmaker that worked for Pixar that put this beautifully, and he used the metaphor of doing anything difficult, but for your high purposes of building a company. He says, "If you're sailing across the ocean and your goal is to avoid weather and waves, then why the hell are you sailing?" You have to embrace that sailing means that you... See more