founder's mentality

Love motivates people to work through challenges that might otherwise lead them to give up. If those founders had focused on building for a customer they genuinely loved, they would have been more likely to persevere and create something that addressed a deep need. If they were to find a customer they loved serving, I would invest in them again.

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Fast iteration can make up for a lot; it’s usually ok to be wrong if you iterate quickly. Plans should be measured in decades, execution should be measured in weeks.

“The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough.”

― Ellen Johnson Sirleaf

Our tagline is Founders are artists, not assets. If I had to summarize my core belief, it’s that the best founders, especially in the early days, look more like artists creating a fundamentally new, creative project. They don’t resemble business executives chasing an arbitrage opportunity.

Jerry Seinfeld started performing stand-up comedy in 1976. Since then and to this day, every day he sits with a yellow legal pad and writes jokes. Given that he’s been honing his craft for 47 years, he was asked, “How do you know a joke is going to work on stage?” Seinfeld said, "You don’t." “You just trust yourself?” the interviewer asked. “No you... See more

As a new founder, it’s tempting and often discouraging to compare your inside to another’s outside. Every other founder and company looks so well put together, whereas you are of course all too aware of your shortcomings and insecurities.

Because of how much we deify the great entrepreneurs of our time, we end up inevitably comparing our new company

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