The good stuff is always lonely in the beginning. Nothing meaningful will get made if its potential makers all wimp out too soon, because they get scared by the sparse crowd, the empty room.
48 smart things Sam Walton wrote in his autobiography:
1. It never occurred to me that I might lose. It was almost as if I had a right to win. Thinking like that often seems to turn into a self-fulfilling prophecy.
2. We just got after it and *stayed* after it.
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