founder's mentality

One of the hardest and loneliest battles you’ll have to fight as you work to build the life you want is maintaining unwavering self belief that you will make it despite having *nothing* to show for it over a 2-3 year period before you see “overnight” success. You’ll feel like an imposter telling others what you’re building and who you believe you’l... See more

Startup time management in three simple steps: 1. Write down your todo list 2. Trash it 3. Do the absolute most essential thing for the survival of the company

Doubt kills more dreams than failure ever will.

Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.