founder's mentality

No one will remember if it was on time, but everyone will remember if it was bad

— Michael Beirut quoting Massimo Vignelli (Typeradio 2/2)

Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."

No one is thinking about you as much as you're thinking about you, and the same goes for your work. I spend zero time thinking about MY FAVORITE ARTISTS in the world unless something new of theirs comes out. And even then, I'll enjoy the hell out of it and continue on my day's agenda of worrying about shit like my own newsletter.

This is liberating!... See more

Figure out what you need—not just what the business needs