founder's mentality

Action produces information. Just keep doing stuff.

We all know “startups are hard,” but I think we tend to imagine that this difficulty is bounded, contained, modelable, a bit like running a marathon: yes, legs and lungs hurt, but that’s normal and appropriate, and we know the route, the distance, and that there’s a finish line. This is a kind of difficulty we can contend with without losing... See more

The trouble with exponential growth is that the curve feels flat in the beginning. It isn't; it's still a wonderful exponential curve. But we can't grasp that intuitively, so we underrate exponential growth in its early stages.

“The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough.”

― Ellen Johnson Sirleaf

Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.

As a new founder, it’s tempting and often discouraging to compare your inside to another’s outside. Every other founder and company looks so well put together, whereas you are of course all too aware of your shortcomings and insecurities.

Because of how much we deify the great entrepreneurs of our time, we end up inevitably comparing our new company

... See more