founder's mentality
insights, articles, musings and resources to help founders and builders cultivate a healthy mindset and get unstuck
sari and
founder's mentality
sari and
Not every startup lends itself to such an intense customer focus: some new ventures are supply-led, not demand-inspired. Consumers could have never asked for an iPod until they actually saw one first.
Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:
A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are

the strategy was to do the work

