founder's mentality

Founders are taught to possess enough faith to will whatever they’re working on into existence but are rarely reminded to worship anything but themself. This creates a pressure cooker of responsibility that distorts reality to the point that they often find it hard not to confuse themselves for God — and we all know how that ends.

The most transformative companies rarely emerge from someone else's problem statement. They come from founders who see opportunities that others miss, often in areas that lack established categories.

Facebook didn't fulfill a request for "improved college social networking." It emerged from Mark Zuckerberg's specific intuition about how Harvard... See more

Get customers to talk about their problems, not your product.