the ideas already exist
the person who surfaces them at the right moment in the right context with a freshly curated set of words and shapes earns the glory of invention
Love motivates people to work through challenges that might otherwise lead them to give up. If those founders had focused on building for a customer they genuinely loved, they would have been more likely to persevere and create something that addressed a deep need. If they were to find a customer they loved serving, I would invest in them again.
nice - on the importance of customer obsession and falling in love with a customer, not a product.
Cultivate what Adam terms a “challenge network,” a cohort of people you can rely on to give you unvarnished feedback
If you want to reach your full potential, you’ll need to have your logic torn apart to discover holes, allowing you to improve your reasoning, so you make better decisions