Finesse

by Hamed · updated 2mo ago

Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.
from Marketing by Bernadette Jiwa
Hamed added 2mo ago
The fundamental message of marketing must change from "we want your money" to "we share your interests".
from WHAT WOULD GOOGLE DO by Jeff Jarvis
Hamed added 2mo ago
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from Marketing by Bernadette Jiwa