Finding my voice

I used to be a parrot, echoing other people's ideas, opinions, and beliefs, because I wasn’t sure of my own. I thought that by ‘borrowing’ and mimicking, I’d be more likeable, it’d be easier to seem cool, clever, or to belong. Looking back now, it gives me the ick—the amount of shit I nodded along to, gross. I think I was scared of looking stupid, ... See more

My approach to marketing is anthropological - it is about understanding culture, community, rituals, rites, taboos etc to inform brand-building and organic routes to growth. I am no Steven Bartlett. Never will be. Don't want to be.

My passions and areas of expertise across that work have been creative ideation and thought partnership, multimedia storytelling, and learning & talent development strategy.