Finding my voice

My approach to marketing is anthropological - it is about understanding culture, community, rituals, rites, taboos etc to inform brand-building and organic routes to growth. I am no Steven Bartlett. Never will be. Don't want to be.

When I stop to examine the major crossroads of my own life, it seems that the impelling force behind the direction of travel has almost always been intuitive, even accidental, without any serious consideration given as to whether it was the right decision or not. But accompanying those vague, arbitrary decisions was an intense commitment and... See more