Everything Looks The Same
exploring the endless forces luring towards conformity and sameness
sari and
Everything Looks The Same
Within the past few years, tech companies’ digital design all started to look the same: marginally, monotonously quirky; safe. From the sans-serif fonts to the muted pastel color palette, the stark white backgrounds to the curvy shape and hue of the buttons, most modern software blurs together into a familiar, squint-and-you’ll-confuse-it... See more
Andreessen Horowitz (AZ) • Why We Crave Software With Style Over "Branding"
ALTHOUGH imitation is one of the great instruments used by Providence in bringing our nature towards its perfection, yet if men gave themselves up to imitation entirely, and each followed the other, and so on in an eternal circle, it is easy to see that there never could be any improvement amongst them.
On the Sublime and Beautiful/Part I/Chapter 17 - Wikisource, the free online library
Rival products (burgers, pop songs, political parties) tend to grow more alike over time, because creators copy more successful rivals to replicate their success and steal their customers/audiences.
Paradoxically, this increases the value of being different.
Paradoxically, this increases the value of being different.
Gurwinder • 30 Useful Principles
this examples why tiktok, spotify, instagram, and twitter all start to look the same - pivot to video, stories, etc…
Develop an eye to know when to break away from consistency
One philosophical objection I have to Silicon Valley is that people are very derivative. They tend to rely too much on what other people do. When everyone relies on what everyone else does, you end up getting a deeply mimetic-culture where no one thinks for themselves.