Everything comes in a package
I’ve always had this sense that if you build a container for something, you will make things to fill it. What I frequently do is try to figure out different containers. A website is a container.
The Forbidden Zone
My perception of a dish/drink that's got reviews is not something written in stone. For one it's also living thing, made and consumed, so I will never have the exact same dish but as a consumer I'm afraid my fov limits me to see only the package, the end result.
Rarely do I ever think about what goes into making it. Peaches vs Apples. Seems like a small detail, but can be a butterfly effect.
Whether my creative ideas are rooted in an immediate context window or not a box is required. my head is also a box, but not a good one at storing ideas
The package is not merely a container. It's a tutorial, or a walkthrough.
It's an experience. A guided experience. We call this UX, and the most commonly used package is ironically a product that's co-opted the word — the app.
Before that we had the good old book cover, 1r the box.
The medium matters, absolutely. (I really wish we had wikilinks here.
... See moreWhy do I feel comfortable dumping my thoughts here in a web based bookmarking (I use this word very lightly) app rather than a notes app.
I suspect it's because my thoughts are slowly being stored here more than Obsidian. I feel guilty about this. Why is beyond me at the moment lol
This is the core of what we do in The Printing House. This is a new perspective (or perception?) that hit me today.
What we do matters because the package matters.
In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications .” 10