The founders who figure this out early will own the next decade. Everyone else will be optimizing landing pages for an audience that no longer exists.
I have yet to find a single writer who’s grown a serious following without some kind of niche.
That doesn’t mean boxing yourself in. It means starting with something clear enough for people to get what you’re about, and specific enough for the right readers to find you.
The first six months are for you. Experiment like crazy. Write about anything.... See more
If effort is now diminished, if it can be hidden, and proof can or soon will be gamed too, if transparency itself can be performed — what’s left?
The only thing left that can’t be gamed is wanting something badly enough that it shows. Desire is the closest thing to proof of authenticity we have left.