Entrepreneurship

If effort is now diminished, if it can be hidden, and proof can or soon will be gamed too, if transparency itself can be performed — what’s left?

The only thing left that can’t be gamed is wanting something badly enough that it shows. Desire is the closest thing to proof of authenticity we have left.

Desire resists this because it’s too... See more

When we sing in the shower, we hardly expect applause. In fact, that would be awfully weird.

But online, when just about anyone might be clicking, watching or sharing, it’s disappointing to put your work into the world and hear nothing.

Nothing but a black hole that absorbs your best work and reflects nothing back.

And if that happens again and again,... See more

It’s about the same trap in professional life: doing the thing for years, getting more experienced, and staying stuck at the same level. You can work hard for a very long time without getting better—not because you’re lazy or untalented, but because you’re confusing practice with deliberate practice.

I don't know if I'm ever going to get rich doing this but I am going to keep making things that I want to exist, in a way that seems fun and to a level of quality and style that I myself like and trust that the score will take care of itself

What we see as an agency in our work with creators

We work with a lot of creators around the world for different brands, markets and niches and the ones that get brought back or are offered long-term partnerships are those that you can tell immediately what they stand for. From the topics they create content around to the way they frame things and... See more