Entrepreneurship

But what I began to notice, through all of it, was that something felt increasingly off. Not just in my own experience, but in the culture surrounding it. What once felt full of possibility had started to feel constricted. The language of freedom was still there, but beneath it was a kind of pressure that didn’t feel creative at all.

There’s a... See more

If knowledge is causal, creative, and world-shaping, then we’re now in an era where what you know — and how expertly you encode and refine it — can literally shape the world (and beyond).

The path to becoming future proof comes down to shifting from consumer to creator. When you solve your own problems, publish the solutions in the global town square, and help an audience of like-minded people, even if that audience is a "tiny" 1,000 true fans, I find it hard to believe you won't find the power in you to create a good life. At that... See more

I get it. You pour your soul onto the page, and it’s crushing when no one seems to care. That’s human. But if you’re not careful, the need for validation starts steering the work.

You bend your tone. You chase trends. You lose the very thing that made you worth reading in the first place.

And the things is the more you write to grow , the less your... See more

What we see as an agency in our work with creators

We work with a lot of creators around the world for different brands, markets and niches and the ones that get brought back or are offered long-term partnerships are those that you can tell immediately what they stand for. From the topics they create content around to the way they frame things and... See more