Embedded Gaming
sari and
Embedded Gaming
Reality Is Broken: Why Games Make Us Better and How They Can Change the World
Jane McGonigal • 2 highlights
amazon.com
We ran 100's of experiments @ Duolingo in 2022.
These 4 helped were big for retention:
1) Widgets that “come to life”
Our take: Duo gets progressively more frustrated throughout the day if you haven’t done your lesson.
"innovation is about designing customers, not just new products"