emails from companies that don't suck
That's where the challenge of building quality products starts to creep in. The constant tension of shipping faster versus shipping better. Falling into a cycle of "Ship, then iterate" is a trap. It ends up being more shiterate . Things happen and that "fast-follow" V1.1 release or V2.0 you had imagined probably won't. There's always a new shiny
... See morePaul Stamatiou • Craft
It’s bold. It’s bright. The logo screams in your face. Love that. It works exactly within the limitation of using Square as an email marketing platform.
The copy-writing matches their brand so well, too:
✅ The Intergalactic Rolling Church of the Burg (aka our food truck)
✅ Also, when you park at the market, don’t park in the dang bike lane!
✅ Party on, Burger out.
Most marketing emails are just blocks of things for sale, but Bad Luck gets away with it because the top half was written by people – you can’t get an intern or AI to write that well.
subject line: The reviews are in!
subject line: You’re on the list
subject line: You’re In! Early Access to Cron Calendar
subject line: Welcome to Play!