emails from companies that don't suck
That's where the challenge of building quality products starts to creep in. The constant tension of shipping faster versus shipping better. Falling into a cycle of "Ship, then iterate" is a trap. It ends up being more shiterate . Things happen and that "fast-follow" V1.1 release or V2.0 you had imagined probably won't. There's alwa
... See morePaul Stamatiou • Craft
A design reset (part I)
linear.app
It’s bold. It’s bright. The logo screams in your face. Love that. It works exactly within the limitation of using Square as an email marketing platform.
The copy-writing matches their brand so well, too:
✅ The Intergalactic Rolling Church of the Burg (aka our food truck)
✅ Also, when you park at the market, don’t park in the dang bike lane!
✅ Party on, Burger out.
Most marketing emails are just blocks of things for sale, but Bad Luck gets away with it because the top half was written by people – you can’t get an intern or AI to write that well.
subject line: The reviews are in!
subject line: You’re on the list
subject line: You’re In! Early Access to Cron Calendar
subject line: Welcome to Play!