design
insights on good design + anything else related to design
Jilber Najem and
design
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
twin GUAPO Rocker V1’s for @eternaltilidie 🪑💚 #theshapeswemaketheshapeswetake
studio.guapoinstagram.com
Vernacular design is a reminder that beauty and functionality in design are not the sole purview of trained experts. It underscores the potential of non-professionals to create things with both practicality and aesthetics. By valuing the wisdom inherent in these traditional designs, we not only celebrate the creativity of non-experts but also... See more