design
Jilber Najem and
design
Jilber Najem and

Figma isn’t just design software: it’s a collaboration platform for making software. I call it the OS for design. That, by extension, means that Figma is much better positioned than it might seem for AI: instead of an agent making everything, agents will work alongside humans, with Figma as the coordination layer.
In just a few short months, generative AI platforms have taken the world by storm, leading a technological and design revolution that promises new ways of creating. These autonomous systems challenge our imaginations and creativity, leaving us to question how we got here, and more importantly, where we might be headed next.
Creativity in the Age of AI is a short film created for SPACE10 by Joss Fong and Áron Filkey, using AI models. The video travels back through history to understand how the adoption and adaptation of tech innovations have improved everyday life. It also explores AI’s growing role in the creative process, and what the history of creative tools can teach us about the future.


