design
insights on good design + anything else related to design
Jilber Najem and
design
The most fundamental software infrastructure has become commoditized to the point where most of the innovation is now created at the interface with end users. In the consumer internet world in particular, the marginal cost of software is zero, and design is now the differentiator.
When Times New Roman appears in a book, document, or advertisement, it connotes apathy. It says, “I submitted to the typeface of least resistance.” Times New Roman isn’t a typeface choice so much as the absence of a typeface choice, like the blackness of deep space isn’t a color. To look at Times New Roman is to gaze into the void.
Times New American: A Tale of Two Fonts
I realized that the craftsmen of yore had elevated weaponry, a category of merely utilitarian objects, into some of the most exquisite things I had ever seen. They had taken objects of ubiquitous, vital importance in their respective eras and made them beautiful. My initial aesthetic shock was quickly replaced by jealousy — no one was lifting the... See more