design
insights on good design + anything else related to design
Jilber Najem and
design
"If we turn this wonderful technology we have for knowledge into a weapon for disinformation," he told me, "we are in deep trouble." Why? "Because we won't know what we know, and we won't know who to trust, and we won't know whether we're informed or misinformed. We may become either paranoid and hyper-sceptical, or just apathetic and unmoved. Both... See more
Tom Chatfield • Daniel Dennett: 'Why civilisation is more fragile than we realised'
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
