design
insights on good design + anything else related to design
Jilber Najem and
design
Guten: A tiny newspaper printer
amanvir.com
Design is the intermediary between information and understanding.
— Hans Hofmann
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
After my experience at The Met, I spent the next few months viewing and considering as much beauty as I could. I went to more museums. I spent weeks researching obscure Baroque furniture makers, legendary luthiers, prominent architects, naturalist illustrators, Italian car designers, and philosophers of aesthetics. What I came out the other side... See more