design
insights on good design + anything else related to design
Jilber Najem and
design
Saas Interface
saasinterface.com
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
- Another major source of needless words is instructions. The main thing you need to know about instructions is that no one is going to read them —at least not until after repeated attempts at “muddling through” have failed.
Don't Make Me Think by Steve Krug – The Rabbit Hole
Vernacular design is a reminder that beauty and functionality in design are not the sole purview of trained experts. It underscores the potential of non-professionals to create things with both practicality and aesthetics. By valuing the wisdom inherent in these traditional designs, we not only celebrate the creativity of non-experts but also... See more
Coleman McCormick • Designing from Experience, Not Expertise
Appealingly asymmetrical