So many good examples of flows/products that become way more usable by removing steps. E.g. OCRing a photo you took using some 3rd party app vs. just selecting the text inside Apple's photos. I use the latter now multiple times a week and “all it did” was reduce steps. [1/3]
To this day, when someone wants to reference the dollar bill in a design, it’s noticeable how certain visual cues remain—even when the medium and the level of fidelity are completely different. Leveraging mental models from previously established fictions helps create a feeling of familiarity, which in turn helps people believe in the new, emerging... See more
“We are in the midst of a major social transformation — moving many of our day-to-day activities from physical places to information-based places that we experience on our phones and computers. The central question here is: How can we design these information environments so they serve our social needs in the long... See more