design
insights on good design + anything else related to design
Jilber Najem and
design
Matt Webb made a clock called Poem/1 and he's funding it on Kickstarter. So lovely.
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
we’d argue that if you produce something iconic, you can create a cultural moment that ripples through people’s crowded psyches and impacts them deeply. And if you’re culturally and commercially successful, it paves the way for future experiments: it becomes easier to both sell tickets and sell ideas to potential clients.
Olivia Squire • 7 Ways To Make An Iconic Experience In 2024 — WXO
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
... See moreAlex Tan • #032 Peeling Back
The most fundamental software infrastructure has become commoditized to the point where most of the innovation is now created at the interface with end users. In the consumer internet world in particular, the marginal cost of software is zero, and design is now the differentiator.