design wisdom

We spend too much time thinking about AI as a substitute (for interfaces, workflows, and jobs) and too little time about AI as a complement. Progress rarely follows a simple path of replacement. It unlocks new, previously unimaginable things rather than merely displacing what came before.

The same is true here. The future isn’t about replacing exist... See more

Let’s build a UX practice that people don’t just invite in at the last minute, but count on from the start.

Let’s get back to that.

A few ways to start

• Ask better questions earlier. Don’t wait until usability testing to challenge assumptions. Start during planning. Be the one who says, “What are we actually trying to solve here?”


• Make your work visi

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Where am I going with design? That's a hard question because none of us has the ability to understand our path until it's over.

Here’s the part that doesn’t get said out loud enough: this isn’t just a UX failure. It’s a business failure. Because when you ignore the human, you lose the customer. Trust isn’t a soft metric. It’s a hard outcome. It’s revenue. Retention. Reputation. UX is where user needs and business goals are supposed to shake hands, not silently walk past eac... See more

Instead, though there was indeed an increase in public awareness of charts, the majority of people—as I wrote in my previous blog post—were only interested in those standard charts. I’ve found in recent years that my clients have started to shy away from anything too unconventional because they’re concerned about getting pushback from their stakeho... See more