degrowth

“We don’t want a world where fashion does not exist at all. We want a world where fashion is not overconsumption but freedom of expression”, Tsagkari says. “Imagining this new idea of fashion as something creative but also simple and accessible to everyone can be a great challenge.”

As a movement, degrowth is often said to have emerged in France in the 1970s. But that’s not the full story. Non-Eurocentric communities around the world have operated according to degrowth’s ambitions for millennia—proving that our minds create our worlds, not our markets.

And for the diverse movement of people calling for degrowth, the motivation is simple: rich countries must balance their economies with planetary boundaries.