deconstructing design

I really believe that a piece of design should reward the second look, the slow encounter. Wit and beauty are the hooks, but subtlety is what keeps people engaged.

The ideal isn’t to erase the difference between design and engineering. Each side has its depth, taste, and craft. The goal is simpler: maintain a shared language of making.

I think that overlap, that shared percentage of language, is the real definition of velocity.