Decentering money
A brand is a “name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.” A brand’s mission is to distill the many parts of itself into a summarized statement with the goal of increasing profit. Brands are rooted in rigid commitment to digestibility, schedule, and production to please an outside audience. Brands are rooted in delivering a clear message that can compete in a capitalism run economy that’s driven by capturing our limited attention.