Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and

No matter the magnitude, sudden freedom brings a normlessness (and in some cases, disorder) so uncomfortable that we would rather subscribe to clear rules than to wade into the unknown without any at all.
Cultures vary in the degree to which they value openness and tolerate uncertainty. Some cultures lead people to experience anxiety in situations that are ambiguous or unpredictable, and these cultures are structured in ways that make the world seem more stable and predictable through strict rules and laws, shared beliefs, and circumscribed ways of
... See moreWe keep trying to manage ambiguity, and it keeps proving itself unmanageable, ungovernable. I’m coming around to thinking that ambiguity, like change, is a constant companion. And maybe instead of manipulating or avoiding it, we need to listen to what it has to say.
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
One thing that sets these intensely creative individuals apart, as far as I can tell, is that when sitting with their thoughts they are uncommonly willing to linger in confusion. To be curious about that which confuses. Not too rapidly seeking the safety of knowing or the safety of a legible question, but waiting for a more powerful and subtle
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