Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
Sendak understood that stories can be scary. He believed that we should all—kids and adults alike—experience stories that deliver encounters with all the emotions available to us; that scary stories are how we become prepared for any eventuality. Indeed, this is the very reason we need stories. We don’t do well with uncertainty, and so we seek out
... See moreNo matter the magnitude, sudden freedom brings a normlessness (and in some cases, disorder) so uncomfortable that we would rather subscribe to clear rules than to wade into the unknown without any at all.
Different as it sounds, this kind of triumphalism had something in common with paralysed heartbreak. One rested in arrogant assurance, while the other rested in despair. Both saw the future as something offstage, rather than as the thing we were always creating in every moment, whether we acknowledged it or not. And both forgot that essential truth
... See moreRadical Curiosity is fueled by awe—rather than fear—of the unknown.
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.