Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
No matter the magnitude, sudden freedom brings a normlessness (and in some cases, disorder) so uncomfortable that we would rather subscribe to clear rules than to wade into the unknown without any at all.
Radical Curiosity is fueled by awe—rather than fear—of the unknown.
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.