Data vs Intuition

That Nike post is the perfect articulation of the fact that as soon as all the corporations learned how to be “data driven” all the leverage had already shifted back to those able to make decisions based on taste, insight, and intuition.

Epic post on how Nike lost $25B in a day by trying to make everything data-driven: "Nike invested billions into something that was less effective but easier to measure vs something that was more effective but less easy to measure. In conclusion: an impressive waste of money." https://t.co/YyLH98B0eH