customer acquisition

customer acquisition

sari and

If you are in e-commerce and want to understand how ad based customer acquisition is changing, today's @Stratechery interview with @eric_seufert about the Post ATT world is a must read. Don't miss @benthompson suggestion that Facebook just buy Shopify - it's a deep insight 1/n

sari added 3y

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:

sari added 2y

To Keep Your Customers, Keep It Simple

Patrick Spenner hbr.org

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Mo Shafieeha added 2y

The Web3 Marketing Stack: The Next Big Wave in Crypto by @ttunguz

Tomasz Tunguz tomtunguz.com

Riley Crane added 2y

TikTok Turns On the Money Machine

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Jilber Najem added 2y

How to get customers for any new business (the Bullseye Framework)

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David Sherry added 1y

CAC: Customer Acquisition Chaos - by Rex Woodbury

digitalnative.substack.com digitalnative.substack.com

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sari added 1y

Revisiting Lifetime Value and Customer Acquisition

digitalnative.substack.com digitalnative.substack.com

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Timour Kosters added 2y

CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY

Mark Zuckerberg sriramk.com

Yaro Celis added 2y

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