customer acquisition
sari and
customer acquisition
How to get customers for any new business (the Bullseye Framework)
ckarchive.comCAC: Customer Acquisition Chaos - by Rex Woodbury
digitalnative.substack.comdigitalnative.substack.com
Revisiting Lifetime Value and Customer Acquisition
digitalnative.substack.comdigitalnative.substack.com
CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY
Mark Zuckerbergsriramk.comTikTok Turns On the Money Machine
bloomberg.com
I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:
If you are in e-commerce and want to understand how ad based customer acquisition is changing, today's @Stratechery interview with @eric_seufert about the Post ATT world is a must read.
Don't miss @benthompson suggestion that Facebook just buy Shopify - it's a deep insight
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